About the Sunpak flat panel flash: in my opinion this is just another gadget that will be sold just only to gather dust.
The idea of a larger light source for portraiture is OK, but the size of just only a few inches is way too small. You would be better off with a cheap flash in a cheap umbrella.
On the other hand, this flash system might be extremely useful when lighting small objects in macro photography. Due to being closer to the subject the size is relatively larger and it will provide a nice soft lighting.
My way of using flash? I thoroughly hate using flashlight and I always try to avoid using it whenever possible. I never understood how people were able to handle a camera with flash on a bracket, to focus and to release the shutter without using three hands. My former employer wanted me to use a Metz hammer head flash as "it looked more professional", but I never liked it.
So on location I use a Metz MZ 54 dedicated flash, attached to the hot shoe of my camera and always looking for an opportunity to bounce the light, either on a ceiling or a wall. Next to that, this flashgun has an extra small flash that brightens the shadows.
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http://www.metz.de/en/photo_electronics/mecablitz_54_MZ-4.17 1.html> This is a wonderful flashgun, probably the best I ever had.
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