Shine effect in PS?

Hi there - I'm looking for a way to do a cool effect on text that makes light seem like it is shining through the text. I can do it in After Effects using the Trapcode Shine plugin. (I'm doing a 3 foot by 4 foot movies poster so I can't use AE for it and just export it) But I can't seem to get anything like it for PS.

I've used Ray of Light but it doesn't really do the same thing. Any suggestions? I'm looking for a tutorial or a plugin to purchase?

Thanks in advance,
Rob Hart

Your best bet may be to use the "radial blur" filter, set to zoom mode. On a seperate layer of only your selected text or object. You will no doubt need a couple copies of the blurred layer piled up to make it really strong, once the effect is applied at 100% the opacity of the pixels become pretty light.

ps, does your shop need any more artists?